The biennial „Marketing Strategy Meets Wall Street“ conference is the research field’s flagship conference and attracts the very best researchers and their work. The 8th edition of the conference will be hosted by Marc Fischer (University of Cologne) and Alexander Edeling (KU Leuven) in Cologne, Germany, from May 22-24, 2024. Right after the conference, the EMAC conference will take place in Bucharest (from May 26-31, 2024).