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The conference will take place from May 22-24, 2024 in Cologne, Germany. You can purchase your ticket via the link below. Please note that the conference rate follows from your main professional activity. Usually, this means that external doctoral candidates and external lecturers belong to the group of practitioners. If you are in doubt, please contact the conference organizers.

Conference fee* (including opening reception and conference dinner):

  Early bird fee (before 25.04.2024) Standard fee (after 25.04.2024)
Academic 350.00€  400.00€ 
Non-academic / practitioner 500.00€  600.00€ 
PhD Student 150.00€  200.00€ 

You are also welcome to bring guests to the welcome reception and conference dinner. The cost of attending the welcome reception as a guest is €80 and €150 for the conference dinner.

* Invoicing information for practitioners: A proper invoice with be issued together with the VAT of the Verein zur Förderung des Lehrstuhls für Marketing Science and Analytics der Universität zu Köln e.V. In accordance with § 19 UStG, the invoice amount shown does not include sales tax due to the small business regulation (§ 19 USTG).